Do you live in Montreal or on the East Coast of the US? Want to learn more about how to find actionable data in Google Analytics? Then join us for Google Analytics Seminars for Success in Montreal on December 8 and 9.
We’ve been putting on these training events for...
In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed.
The...
I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes.
For a long time we’ve wanted to add business data to GA to help keep track of marketing activities,...
Last week I posted a summary of the discussion I had with Vikrant Gandhi, Sr. Analyst at Frost & Sullivan regarding: How important is it to measure for mobile and...
I was reading a post recently outlining a somewhat incomplete attempt to measure something called “Influence” as a measure of success in Twitter. Being a champion for complicated and easily misunderstood metrics based on cognitive and behavioral psychology I was...
Those of you who were unable to attend the webcast I did with Coremetrics and the Direct Marketing Association in December titled “Create Your Web Analytics 2009 Action Plan” are in luck — the nice folks at the DMA recorded this web analytics event and it is...
After all of the activity associated with my postings on web analytics in a recession and cookie-use on Federal web sites I realize I have been strangely quiet lately here in the blog. This last month I’m suffering a little from “too much...
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