December 2008 Report Published

A Quick Look Back

With the publication of this Fall PMM book, we reach our first anniversary.

A year ago in mid-November, we published the first —apples-to-apples? look at what was going on at public radio and TV sites. Before that, you had to go on word of mouth, where numbers would get distorted as they passed from one person to the next. Or you had to compare results from WebTrends with Omniture or maybe from Alexa, which no one found reliable. No one was really sure whether their results were good, bad or indifferent.

I, personally, found it disconcerting to sit through conference presentations where someone would discuss a very interesting idea, often with great visuals and a good deal of mission-driven zeal. But I never knew: did people actually use that feature? Did it attract a lot of people or just a few? And how did that compare to the feature we saw in the last presentation?

This year, we, collectively, took a giant step toward answering those questions. By creating a unified —metrics aggregator,? which we now call Public Media Metrics, our analysts can now tell us if this feature worked better than that feature. And sometimes, they can even provide reasonably explanations about why one feature performed more effectively than... MORE

Direct online access to your organization’s data

At any time, access in-depth reports which will benefit everyone involved in the running of your website, from the developers and designers to the marketing and management team. Find out how long people stay at your site, where people leave your site, and what content catches their attention. Compare marketing campaigns and set specific conversion goals. The ways that you can use the system are endless. If you're not already on-board, contact us and JOIN NOW.

Comparative Reports

The reality is that your company does not operate in a vacuum. It is important to know how your organization is performing within the public broadcasting arena. What works? What doesn’t work? PMM is the first service to report quarterly upon station to station comparative data based upon type of station, market size and other viable comparisons.

Analytical Reports

We provide intensive detailed quarterly reports. Each report is written by professional analysts hired to examine and provide perspective on patterns and trends in the marketplace as a whole, as well as examining the effect of usability and functionality as it relates to website success.

Web Conferences

Web conferences are held every other month. They help those taking advantage of the service to improve their performance by better understanding the data presented and what it means to them as well as providing new and innovative applications to better navigate the online marketplace.

Integrated Media Association is proud to offer this Web Metrics Program geared specifically for Public Media. Powered by Google Analytics, the program is a unique service providing an individual organization’s web data, organization to organization comparative data, as well as system wide analytics. For $1,000 a year ($2.74 a day), you will receive all of the above benefits.

With the continued wide-spread growth of internet usage, your website is now an intrinsic part of your company’s success. Understanding your site’s strengths and weaknesses is no longer an option, it is a necessity.

Public Media Metrics is supported by subscriber fees
and a major grant from the
Corporation for Public Broadcasting