Analysis, Comparison, Collaboration
"Companies that actively manage web content with established business processes for measuring page view metrics are forty times more likely to demonstrate year-over-year net revenue increases.” – CNN 7/10/07
PMM Tracking System Growth
In the final quarter of 2009 we saw modest growth-- about 8% (vs. same month in 2008) across 72 sites with two-year reliable data. Here are the growth rates for some segments:
PRNDI and IMA Launch Webinar Series to Build Online News Capacity
Slides from the First Webinar: Intro to the Session, WSHU-FM Presentation, Michigan Radio Presentation.
Public Media Metrics will organize and host five Online news webinars sponsored by PRNDI, the Public Radio News Directors, in cooperation with the Integrated Media Assocation. These sessions will provide public broadcasting news professionals with training in online news production and delivery.
All sessions will be presented on the last Thursday of the month beginning January 25 and continue each month through April (Feb. 25, Mar. 25, and April... MORE
Direct online access to your organization’s data
At any time, access in-depth reports which will benefit everyone involved in the running of your website, from the developers and designers to the marketing and management team. Find out how long people stay at your site, where people leave your site, and what content catches their attention. Compare marketing campaigns and set specific conversion goals. The ways that you can use the system are endless. If you're not already on-board, contact us and JOIN NOW.
Comparative Reports
The reality is that your company does not operate in a vacuum. It is important to know how your organization is performing within the public broadcasting arena. What works? What doesn’t work? PMM is the first service to report quarterly upon station to station comparative data based upon type of station, market size and other viable comparisons.
Analytical Reports
We provide intensive detailed quarterly reports. Each report is written by professional analysts hired to examine and provide perspective on patterns and trends in the marketplace as a whole, as well as examining the effect of usability and functionality as it relates to website success.
Web Conferences
Web conferences are held every other month. They help those taking advantage of the service to improve their performance by better understanding the data presented and what it means to them as well as providing new and innovative applications to better navigate the online marketplace.
Integrated Media Association is proud to offer this Web Metrics Program geared specifically for Public Media. Powered by Google Analytics, the program is a unique service providing an individual organization’s web data, organization to organization comparative data, as well as system wide analytics. For $1,000 a year ($2.74 a day), you will receive all of the above benefits.
With the continued wide-spread growth of internet usage, your website is now an intrinsic part of your company’s success. Understanding your site’s strengths and weaknesses is no longer an option, it is a necessity.
Public Media Metrics is supported by subscriber fees
and a major grant from the
Corporation for Public Broadcasting
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