Analysis, Comparison, Collaboration
"Companies that actively manage web content with established business processes for measuring page view metrics are forty times more likely to demonstrate year-over-year net revenue increases.” – CNN 7/10/07
PMM Tracking System Growth
PMM tracks and analyzes visits, page views, time on site, and other key performance indicators for more than 110 public media websites. For information on this unique service contact us today.
Analysis of Online News Moves to Louisville
The final leg of the spring Online News series, co-sponsored by PRNDI and Public Media Metrics, took place on Friday in the Brown Hotel in Louisville, Kentucky.
News Directors from around the country spent a full day of small and large-group sessions, examining strategic as well as very practical issues involved in upgrading the current set of station-based online news services.
DOWNLOAD THE PMM PRESENTATION DELIVERED TO THE PRNDI CONFERENCE.
Direct online access to your organization’s data
At any time, access in-depth reports which will benefit everyone involved in the running of your website, from the developers and designers to the marketing and management team. Find out how long people stay at your site, where people leave your site, and what content catches their attention. Compare marketing campaigns and set specific conversion goals. The ways that you can use the system are endless. If you're not already on-board, contact us and JOIN NOW.
Comparative Reports
The reality is that your company does not operate in a vacuum. It is important to know how your organization is performing within the public broadcasting arena. What works? What doesn’t work? PMM is the first service to report quarterly upon station to station comparative data based upon type of station, market size and other viable comparisons.
Analytical Reports
We provide intensive detailed quarterly reports. Each report is written by professional analysts hired to examine and provide perspective on patterns and trends in the marketplace as a whole, as well as examining the effect of usability and functionality as it relates to website success.
Web Conferences
Web conferences are held every other month. They help those taking advantage of the service to improve their performance by better understanding the data presented and what it means to them as well as providing new and innovative applications to better navigate the online marketplace.
Integrated Media Association is proud to offer this Web Metrics Program geared specifically for Public Media. Powered by Google Analytics, the program is a unique service providing an individual organization’s web data, organization to organization comparative data, as well as system wide analytics. For $1,000 a year ($2.74 a day), you will receive all of the above benefits.
With the continued wide-spread growth of internet usage, your website is now an intrinsic part of your company’s success. Understanding your site’s strengths and weaknesses is no longer an option, it is a necessity.
Public Media Metrics is supported by subscriber fees
and a major grant from the
Corporation for Public Broadcasting
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